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Program Type: Audiobook; Unabridged
Narrator:
John Battelle
Publisher:
Audible,
Inc., 2005
Length: 10 hours and 4 min.
Audio Format:
"This
is an excellent, thought-provoking book." (Booklist)
"John Battelle has written a brilliant business
book....All searchers should read it." (Walter Isaacson)
"This book ought to be called The Answer. As
usual, John Battelle delivers insightful,
thought-provoking, and essential reading." (Seth Godin)
"The book is a deeply researched and nimbly reported
look at how search has defined the Internet and how it
will continue to be a tremendous reflection of culture."
(Publishers Weekly)
What
does the world want? According to John Battelle, a
company that answers that question can unlock the most
intractable riddles of both business and culture. And
for the past few years, that's exactly what Google has
been doing.
Jumping into the game long after Yahoo, Alta Vista,
Excite, Lycos, and other pioneers, Google offered a
radical new approach to search, redefined the idea of
viral marketing, survived the dotcom crash, and pulled
off the largest and most talked about initial public
offering in the history of Silicon Valley.
But The Search offers much more than the
inside story of Google's triumph. It's also a
big-picture book about the past, present, and future of
search technology, and the enormous impact it is
starting to have on marketing, media, pop culture,
dating, job hunting, international law, civil liberties,
and just about every other sphere of human interest.
More than any of its rivals, Google has become the
gateway to instant knowledge. Hundreds of millions of
people use it to satisfy their wants, needs, fears, and
obsessions, creating an enormous artifact that Battelle
calls "the Database of Intentions". Combined with the
databases of thousands of other search-driven
businesses, large and small, it all adds up to a
goldmine of information that powerful organizations
(including the government) will want to get their hands
on.
No one is better qualified to explain this entire
phenomenon than Battelle, who co-founded Wired
and founded The Industry Standard. Perhaps more
than any other journalist, he has devoted his career to
finding the holy grail of technology. And he has finally
found it in search.
For anyone who wants to understand how Google really
succeeded, The Search is an eye-opening and
indispensable read.
The Search is our Editors' Pick for
AudibleOriginals. Find out what else made
Audible's Best of 2006 list. |
